SUMMARY:
A collection of three books about the technical aspects of graphic design.
MY ROLE:
Print design, Editorial layout
TOOLS:
Illustrator, InDesign
BOOK
Manual Vol.1
The first book talks about the essential technical rules of graphic design;
• Kerning, tracking, alignment, line lenght and how to make a properly grid;
• The difference between the different types of logos ( Abstract mark, pictorial mark, lettermark, wordmark, emblem logo etc).
• The typeface and Aldo Novarese's typeface classification
• Gestalt psychology
BOOK
Manual Vol.2
The first book talks about the essential technical rules of graphic design;
• Kerning, tracking, alignment, line lenght and how to make a properly grid;
• The difference between the different types of logos ( Abstract mark, pictorial mark, lettermark, wordmark, emblem logo etc).
• The typeface and Aldo Novarese's typeface classification
• Gestalt psychology
BOOK
Manual Vol.3
The third book talks about the development of advertising campaigns and designing logos
• Advertising campaign (study and strategy)
• Corporate identity
• Designing logo
• off-line and on-line communication
