SUMMARY:
Savage is a luxury brand focused on fragrances and perfumes. It is inspired on the latest international trends With this concept ready to be developed, I began to think about the subject of colours. I wanted the brand to look dark, modern, minimal and elegant.; hence, according to those qualities, the main colours chosen are gold, black and grey. About the logotype, the font used is an altered "Walkway Black" and then I worked on Kerning among A-V-A. Following the altered letters, I made the pattern used for the packaging and brand identity.
MY ROLE:
Brand identity, Product Design,
TOOLS:
Illustrator, Photoshop, InDesign
